Recyclability and packaging optimization with circulate

The packaging of a product is more important today than ever: In addition to product protection, a customer-centric design and the sustainability of the packaging, recyclability is now essential. Our services  demonstrate the extent to which packaging can be recycled and thus supports ecological sustainability and recycling.

With our modular product “circulate by RecycleMe” we have succeeded in digitally mapping the sorting and recycling infrastructure across Europe: circulate maps recyclability  both as a digital twin and in practice. The building blocks of this offer are our online tool, with which you can have your packaging evaluated,  according to the minimum standard of the Central Office for Packaging Register (ZSVR), our studies and transnational analyses  practical recyclability, as well as our workshops and expert assessments, who can help you optimize packaging and check for compliance.

Our services for optimized recyclability


circulate°insights provides you with an overview of the waste management infrastructure as well as the legal waste situation in the individual countries. We would be happy to develop innovative (market) studies for your specific issue, based on your global market presence


Have the recyclability of your packaging certified with a quality seal. We create your packaging’s digital twin, which is then not only certified by TÜV SÜD, but also receives an internationally recognized test mark.


With circulate°optimize we carry out a holistic analysis of your packaging. e take into account the requirements for your products, recyclability potential and optimize your packaging to make it more recyclable. Together we ensure that your packaging stays in the circular economy.

circulate°expert und circulate°expert+

Our team of experts calculates the recyclability based on key performance parameters and creates a digital twin of your packaging.


With circulate°expert+, we not only verify the digitally simulated recyclability of your packaging, we also put it into practice. Using sorting tests in partner facilities, we analyse how your packaging actually performs in the sorting process. You will learn more about the exact processes in the sorting process and in which material category your packaging is classified.


With our online tool circulate°easy, you can easily calculate the recyclability of your packaging yourself and receive individual optimization suggestions at the push of a button – in just a few minutes from the digital twin to the evaluation of your packaging.

Your benefits

  • Risk and compliance management through targeted recommendations You always stay up to date with legal requirements
  • Simple and professional packaging optimization
  • Increases the quantity of easily recyclable packaging
  • From the digitally simulated assessment to practice
  • Compliance with new standards and legal texts

You can find out more about our extensive product circulate by RecycleMe here

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